Greta has spent her life creating beautiful things, finding possibility and purpose where others may overlook it.
Born in California, attending design schools as FIT New York and Central St.Martin’s London, Greta honed her passion for collecting inspiration, experiences, and cultural influences from around the world, particularly from Japan.
Today, she lives in Switzerland with her Swedish-Spanish husband and their three small children, where family life, travel, design, and entrepreneurship intertwine shaping her creative lens.
California cool.
Scandinavian clarity.
European craftsmanship.
Japanese attention to detail.
Strand and Sunset was born at the intersection of these worlds.
Creative by nature and a disruptor by instinct, Greta is recognized for her ability to transform ideas into tangible realities. She intuitively sees the potential in everything—a space, a brand, a business, a bouquet, or rare gemstones—and brings each vision to life with a distinctive blend of heart, soul, and unwavering intent.
Her eye is guided less by trends than by instinct.
What feels timeless.
What feels beautiful.
What feels worth keeping.
Today, Strand and Sunset serves as an evolving expression of that philosophy: a place where flowers are treated like art, objects are chosen with intention, and everyday life is elevated through thoughtful design.
